Surveys and checks at the POS

Structured observation and detailed photo documentation at the POS for bonsai

Bonsai’s national team of trained field staff uses mQuest^® to carry out various out-of-stock-checks, distribution checks, performance checks, promotion checks, competition checks, customer surveys and mystery research studies at the point of sale every year.

Structured monitoring and a detailed photographic documentation of the shelving situation are of key importance for POS checks. The data recorded with mQuest^® including the photographic documentation is available for Bonsai’s customers via a web based dashboard in real time and can be interactively analysed.

Client: Bonsai GmbH
www.bonsai-research.com

In a nutshell

Deployed product: mQuest^® POS
Various projects since 2007
Surveys and photographic documentation at the POS
Field control via mQuest^®’s integrated table management
More than 250 interviewers throughout Europe
Daily upload via Wi-Fi and mobile network

Services

Hosting

Support

What we value the most about mQuest^® is the wide range of functions, the intuitive usability and the fast performance on Apple iOS and Android.

Norbert Hegmann, Managing Director Bonsai GmbH

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